Digital marketing
Performance Marketing and Paid Advertising
Google, Meta and LinkedIn campaigns with proper tracking, targeting and continuous optimisation of your budget.
In simple words
Performance marketing means running paid ads on Google, YouTube, Facebook, Instagram and LinkedIn, and measuring them by the enquiries and sales they bring, not just likes. We set up the ads, show them to the right people, and keep improving them so your money goes further. The money you spend on ads is paid directly to the ad platforms and is separate from our fee.
This is right for you if…
- You spend on ads but cannot tell what is working
- You need enquiries faster than SEO alone can bring
- You are launching a new product, offer or location
What you get
What this means for your business
Reach people who are looking for what you sell, right now
Benefit 1See clearly which ads bring enquiries and which do not
Benefit 2Bring back visitors who looked at your website but did not contact you
Benefit 3Your cost per enquiry can come down over time as we improve the ads
Benefit 4
How it works
Simple steps, from first call to results
- 1
We set goals and budget
We agree what you want (calls, form fills, sales) and a monthly ad budget that suits you.
- 2
We set up tracking
We set up tracking so every call, form and sale from an ad can be counted.
- 3
We launch the ads
We create the ads, choose who should see them, and launch them on the right platforms.
- 4
We improve and report
We check the ads regularly, stop what does not work, put more into what does, and report results to you.
Example: a coaching institute
For example, a coaching institute wants more admissions before a new batch starts. We run Google search ads for students looking for coaching nearby and Instagram ads for parents in the area. Tracking shows which ads bring the most enquiries, so the budget is moved to those ads.
An illustration of how this works, not a specific client.
What we need from you to start
- A monthly ad budget, paid directly to the ad platforms
- Access to your ad accounts, or permission for us to create them for you
- Details of your offers, products and target customers
- Quick follow-up on the enquiries the ads bring
Don't have everything? That's fine, we'll help you prepare it.
Interested in Performance Marketing & Paid Ads?
Tell us your requirement in 2 minutes
A few simple questions. We reply within one business day.
What's included
What we deliver
- Google Search, Display and YouTube advertising
- Facebook and Instagram advertising
- LinkedIn advertising where appropriate
- Audience targeting, retargeting and remarketing
- Campaign setup, optimisation and conversion tracking
- Budget monitoring and performance reporting
Advertising spend, media budgets, influencer fees, stock assets, printing and third-party subscriptions are billed separately unless included in your proposal.
Combine for better results
Other marketing services
Search Engine Optimisation (SEO)
Rank for the searches your customers actually make.
Learn more →
AI Search Visibility (GEO)
Be the answer when people ask AI assistants.
Learn more →
Social Media Marketing
Consistent, engaging social presence that builds trust.
Learn more →
Creative Design & Video
Graphics, videos and reels that stop the scroll.
Learn more →
Content Marketing & Copywriting
Words that rank, explain and sell.
Learn more →
FAQ
Common questions
Is the ad budget included in your fee?
No. The money spent on ads is paid directly to the ad platforms like Google or Meta. Our fee covers planning, setup, management and reporting.
How much should we spend on ads?
It depends on your market, competition and goals. We suggest a sensible starting budget and adjust it based on results.
Can you guarantee a number of leads?
No. Results depend on your market, offer and budget. We commit to careful setup, regular improvement and honest reporting.
Can you guarantee rankings or leads?
No honest agency can guarantee rankings, traffic or placement in AI answers. We commit to clear plans, best practice, transparent reporting and continuous improvement.
Is ad spend included in your fee?
Advertising spend, media budgets, influencer fees, stock assets, printing and third-party subscriptions are billed separately unless included in your proposal.
Can marketing connect to our CRM?
Yes. Leads from forms, ads and WhatsApp can flow straight into a CRM, including our Lead Management system, where AI scores them and agents can follow up.
How do you report results?
You get a regular report on traffic, leads, conversions, spend and return, plus a review call to agree next steps.
Tell us what you need to build
Share your idea or problem. We'll reply with clear next steps, a suggested approach and an estimate.